In this generation, the internet has the power to influence consumers’ purchasing decisions. That’s why online marketing plays a vital role in keeping up with the growing demands in the business field. With the combined efforts on using social media, delivering affordable communication and building connections with prospective clients, businesses turn to online marketing and get away with the traditional marketing and advertising methods.
What are the reasons why companies go for it? This article lists down 6 benefits of online marketing:
1.It is more affordable - Businesses always invest on marketing and advertising campaigns to promote their brand. If they promote products through retail outlets, they may incur recurring costs of rental fees and property maintenance. With online marketing, businesses don’t need to worry about these costs. Plus, there are no more shelves and cabinets to fill with stocks. Instead, all they need to do is to order product as anticipation for future demands.
2.It provides convenient selling hours. Retail establishments need to strictly adhere to their opening and closing schedules. Working overtime is also inevitable. By setting up an online store that’s open 24/7, business owners can focus on other aspects of the business. Plus, it also allows customers to find and shop for products on the Internet at their most convenient time. When they find that it’s convenient, they can place orders no matter how busy and how far they are.
3.It provides customized approach on advertising - By building purchase history and customer profiles based on their preferences, online marketing lets businesses personalize offers for the consumers. Business owners can create target offers based on the interest of the consumers by tracking down their webpage visits and sets of product information. To increase more sales, businesses can also conduct data planning with all the available information coming from tracking website visits that can be used for cross-selling campaigns.
4.Internet marketing lets businesses maximize social media’s power - Nowadays, businesses set up social media accounts to target customers at a wider reach. Since most people are using social media every day, it’s essential for businesses to take advantage of these social networks to increase their revenues. How? Just incorporate various social media tools in each online marketing campaign and profits will come after.
5.It builds consumer relationships that can lead to a growing network of connections. It is crucial to increase customer retention levels and build close relationships with existing clients through the Internet. While it’s difficult to do this overnight, there are various ways to do it slowly:
•First, start by sending out a confirmation/thank you email every time they purchase a product.
•Second, provide personal touches by regularly sending emails that contain special offers specifically customized just for them. This is a good foundation to maintain good relationship with the clients.
•Third, don’t forget to make them feel valued by knowing their feedbacks and reviews through setting up community forums and comments boxes. Good reviews and positive feedbacks not only boost the product’s popularity, but they will also help in establishing the overall reputation of the business.
6.It allows businesses to have a wider reach. Online marketing can overcome all distance barriers. With the help of social media and positive reviews, the product can instantly become a popular household name. Add some quality service on distributing the product and consumers will surely demand more from it.
Because of its benefits, Internet marketing can really open doors for a lot of new opportunities for business owners. However, it’s important to have a concrete and detailed online business marketing plan before getting excited about the opportunities. By doing so, those web-savvy customers who know how to spot online businesses with disorganized marketing presence won’t consider it as one.