The Dos and Don’ts for Practicing SEO

Search engine optimization is always a game between your content and its visibility on search engines. In order to get better rankings, you should always follow all the rules and apply various techniques wisely. It requires constant change; that’s why you have to keep up with all the advancements. The techniques that seem to work for the past few years might not be effective when applied today.

Below are the dos and don’ts of SEO techniques adopted by Top SEO Company:

The Dos:

  • Getting a lot of backlinks from other websites. For you to improve your website’s SEO, you must get significant amount of backlinks from reputable and relevant websites.
  • Coming up with high-quality and interesting contents. Quality is what makes a dominating website stand out from the regular ones. Your content must be well-researched, well-written and engaging. Allow website interaction by letting people post comments and spread your content through social media.
  • Making use of keywords in titles, headings, meta descriptions, text body and tags. To increase your chances of getting high rankings in Google searches, you have to include and spread keywords in your content.
  • Guesting in blogs and other reputable websites. Participating as guest contributor or blogger on relevant popular websites will increase your chances of getting more number of readers. Make sure to write only for reputable blogs and websites. Remember to write quality contents in all of those sites to establish credibility.
  • Keeping track of your backlinks. Backlinks are important for search engine optimization especially when monitored. In order to maintain updated links and clean backlink profiles, you may use a monitoring tool.
  • Inclusion of infographics. Nowadays, contents that contain infographics are not only responsible for keeping the interest of readers, they also help in increasing you website traffic through.
  • Apart from giving that much needed boost in search engine results, sitemaps also allow your website to increase its crawl rate and index during searches. Sitemaps aren’t difficult to create and a lot of online articles are available on how to create an effective one.
  • Developing patience as a virtue. The results of applying various search engine optimization techniques don’t happen overnight. It may take a few months or years for you to see the overall benefits of using them. If you’re assured of using the best search engine optimization practices, then results are coming now matter how long you’ll wait.
  • Posting contents regularly. Search engines and your website readers will think that your website hasn’t been abandoned due to the presence of fresh contents. Aside from being new, your contents must also be helpful and long enough to contain more keywords for them to rank better on search phrases.

The Don’ts:

  • Stay away from using of irrelevant links. Your website will get penalized if it contains links from non-relevant websites. What’s the sense of having irrelevant links from unrelated websites in the first place? For instance, a link of a sporting site has nothing to do with your website that’s focusing on eCommerce.
  • Avoid keyword stuffing. Too much use of keywords in your articles will not benefit you from getting too much audience. Remember that you are writing for them, not for search engine bots.
  • Never do guest posting on bad websites. Websites that have bad reputation won’t contribute to your credibility as a writer. How can you consider that certain websites have bad reputations? If they contain lower quality contents than yours.
  • Get rid of optimizing anchor texts. Usually, google will penalize your website for over optimizing anchor texts of its backlinks. Remember that links on your website should carry your brand’s name and not money keywords.
  • Keep away from submitting your website to almost a thousand search engines. Let Google do the crawling and indexing for you. Normally, this search engine considers your website once you already have your primary links.

If you’re a bit confused after reading all these, you probably need help. Get in touch with a reputable SEO firm for more information.

Alexis Tudor / September 2, 2016 / SEO, SEO Tips

The Basic Elements of a Facebook Page

facebook-seoAside from being able to connect people from different parts of the world together, social media sites like Facebook have now become effective tools for any business owner to make their presence known, due to the sheer number of people using it every day.

This is the reason why creating a Facebook page is almost mandatory for any type of business and for SEO. But even with this, most internet marketers neglect the importance of the basics, despite having vast resources to draw upon.

So while you’re building (or maintaining) your Facebook business page, ask yourself these questions and see if you’re maximizing the features that Facebook offers for you.

Is your Cover Photo presentable?

The first thing that people will notice when visiting any Facebook page is the cover photo. Therefore, the cover photo should define the overall aspect of your business in a single glance. It should also be pleasing to the eyes and doesn’t distract much from the overall content featured on your Facebook page. The size guidelines for Facebook cover photos is around 851 x 315 pixels, so make sure that you make the most of it.

Have you filled your “About” page?

The importance of having a completely-filled “About” page simply can’t be stressed enough, as after the cover photo, this is where most people will go to when they want to find out more about your business. For the Description field, it may not necessarily be a full-blown description of the business, but at least give a detailed introduction on what your business is about and other miscellaneous things. You can also fill out the Contact Information for people to send their feedback to you directly (This should also be mentioned in the “Description.”), and optionally, you can fill out the Basic information on the page to give some more details about your business.

The “About” page is also a good opportunity to get your SEO efforts rolling, so make sure that you put in at least a few relevant keywords on your business description in order for your page to be picked up and ranked by search engines.

Does your URL define who you are?

The ability to create your own URL for your Facebook page can be achieved once your page reached 25 Likes (apparently a very easy feat if you’re smart in your marketing efforts). Make sure that your URL is relevant to your business, and that you choose it very carefully, because once you’ve set your URL name, you can never change it back.

Are you interactive enough?

Posting content rarely can have a negative impact on your Facebook page, but posting too frequently isn’t too good either. To get the best results, moderate the amount of content updates on your page. The rest of the time should be focused on interacting with the readers via responding to their comments and feedback. Remember that Facebook is a social media site, and the reason that you created your business page isn’t to just have a place for product updates, but also a tool so that you can get to connect with your consumers better.

Are you monitoring your progress using Insights?

Insights is a Facebook feature that’s available after your page reaches 30 Likes. It allows you to monitor the overall progress of your page, how often readers respond to your posts, as well as other data that’ll be useful in your marketing campaign. Using Insights, you’ll be able to determine which of the content that you make earns more lead-ins than the others, allowing you to replicate a strategy that you used previously or to make some improvements on others that aren’t generating your expected leads.

Have you read Facebook’s Terms of Service (TOS)?

Finally, it’s important to note Facebook’s TOS guidelines on business pages, and respond to them accordingly. Breaking any of these guidelines may cause Facebook to delete your page, sometimes without any notice. Moreover, there may be times on when there’ll be some changes to the TOS, so it’s important that you read them on a regular basis in order to avoid breaking any rules.

Alexis Tudor / October 29, 2015 / SEO

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