The Basic Elements of a Facebook Page

facebook-seoAside from being able to connect people from different parts of the world together, social media sites like Facebook have now become effective tools for any business owner to make their presence known, due to the sheer number of people using it every day.

This is the reason why creating a Facebook page is almost mandatory for any type of business and for SEO. But even with this, most internet marketers neglect the importance of the basics, despite having vast resources to draw upon.

So while you’re building (or maintaining) your Facebook business page, ask yourself these questions and see if you’re maximizing the features that Facebook offers for you.

Is your Cover Photo presentable?

The first thing that people will notice when visiting any Facebook page is the cover photo. Therefore, the cover photo should define the overall aspect of your business in a single glance. It should also be pleasing to the eyes and doesn’t distract much from the overall content featured on your Facebook page. The size guidelines for Facebook cover photos is around 851 x 315 pixels, so make sure that you make the most of it.

Have you filled your “About” page?

The importance of having a completely-filled “About” page simply can’t be stressed enough, as after the cover photo, this is where most people will go to when they want to find out more about your business. For the Description field, it may not necessarily be a full-blown description of the business, but at least give a detailed introduction on what your business is about and other miscellaneous things. You can also fill out the Contact Information for people to send their feedback to you directly (This should also be mentioned in the “Description.”), and optionally, you can fill out the Basic information on the page to give some more details about your business.

The “About” page is also a good opportunity to get your SEO efforts rolling, so make sure that you put in at least a few relevant keywords on your business description in order for your page to be picked up and ranked by search engines.

Does your URL define who you are?

The ability to create your own URL for your Facebook page can be achieved once your page reached 25 Likes (apparently a very easy feat if you’re smart in your marketing efforts). Make sure that your URL is relevant to your business, and that you choose it very carefully, because once you’ve set your URL name, you can never change it back.

Are you interactive enough?

Posting content rarely can have a negative impact on your Facebook page, but posting too frequently isn’t too good either. To get the best results, moderate the amount of content updates on your page. The rest of the time should be focused on interacting with the readers via responding to their comments and feedback. Remember that Facebook is a social media site, and the reason that you created your business page isn’t to just have a place for product updates, but also a tool so that you can get to connect with your consumers better.

Are you monitoring your progress using Insights?

Insights is a Facebook feature that’s available after your page reaches 30 Likes. It allows you to monitor the overall progress of your page, how often readers respond to your posts, as well as other data that’ll be useful in your marketing campaign. Using Insights, you’ll be able to determine which of the content that you make earns more lead-ins than the others, allowing you to replicate a strategy that you used previously or to make some improvements on others that aren’t generating your expected leads.

Have you read Facebook’s Terms of Service (TOS)?

Finally, it’s important to note Facebook’s TOS guidelines on business pages, and respond to them accordingly. Breaking any of these guidelines may cause Facebook to delete your page, sometimes without any notice. Moreover, there may be times on when there’ll be some changes to the TOS, so it’s important that you read them on a regular basis in order to avoid breaking any rules.

Alexis Tudor / October 29, 2015 / SEO